Astrid Friborg

CEO

Astrid is the inventor and founded the company after completing her doctoral degree on colon cancer from Lund University. Astrid has received many prizes for her business idea and for her strong entrepreneurial drive. She manages the company, including leading the external engineer team, the staff, and business development.

Andrea

Andrea Wittboldt

Digital Marketing and Event Manager

Andrea is responsible for all administrative tasks around the office as well as the planning and execution of our events. Andrea has a background from working with event management and has previously done internships in Stockholm, North Carolina and New York City. Andrea is your go-to person if you have any questions about our brand or are interested to know a little more.

Camilla Tran

Nutritionist and Copyrighter

Camilla has a degree in Bioscience and Nutrition and is currently pursuing a master’s degree in Bioentrepreneurship from Karolinska Institute. She is responsible for copywriting and overall product information at Berries by Astrid. Camilla has experience in food science, research and sales and have over the years worked abroad in Barcelona and New York as well as in Stockholm.

Lisa Enervald

Service and Office Manager

Lisa has a background in customer service and relation. At Berries by Astrid, she is responsible for maintenance of our machines out in the field and administrative work around the office. Lisa make sure everything runs smoothly around the office and for our users of our product. She makes sure our product is representative and always ready to be used- supplying us and our customers with fresh and delicious smoothie.

Ludvig Hestvik

IT Manager

Ludvig is responsible for all IT related tasks, including software development, UX/UI, and applications management. Ludvig has a background from creating apps, websites and has worked with quality assurance in IT systems and UX design. Ludvig has experience from several startups, including Urb-it. When Ludvig was only 15 years old, he developed an app for schools that was so good that it was shown on both TV and national newspapers.

Olof Böök

Production Manager

Olof has a PhD in food technology, and was responsible for setting up the Oatly factory outside Landskrona. He has over 15 years experience from food startups. Olof handles all matters concerning our food production, supply, logistics and can also put the sales hat on when necessary!

Olle Henning

Financial Manager

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Berries by Astrid anställer!

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Rolf Bjerndell

Chairman of the Board

Rolf Bjerndell is a former CEO of Skånemejerier Dairy, OATLY, Probi and Brämhults. He is an investor and a professional board member. He is the head of the board at e.g. ALMI Skåne. Rolf Bjerndell is a co-owner in Berries by Astrid AB. Rolf brings his expertise, contact network and his strong market skills from the food industry from over 25 years experience as serial entrepreneur.

Yvonne Celsing

Board member

Yvonne is a former HR director at DHL, Phizer, and board member of ISS Trafficare. Yvonne contributes with HR expertise and her experience from the logistics and facility & service management sector.

Karl Stenberg

Board member

Karl is a former CEO of Philip Morris Sweden and Iceland, and currently the CEO of Bedfactory AB. Karl contributes with his extensive knowledge in branding and marketing.

Astrid Friborg

CEO

Astrid is the inventor and founded the company after completing her doctoral degree on colon cancer from Lund University. Astrid has received many prizes for her business idea and for her strong entrepreneurial drive. She manages the company, including leading the external engineer team, the staff, and business development.